The Colombini Group ventures into the US market
At KBIS from April 26 to 28
Last week, the Colombini Group participated at the KBIS (Kitchen&Bath Industry Show) in Las Vegas. With over 40,000 visitors from all over the world, this is the largest expo in the United States for the kitchen and bathroom sector. The San Marino based group has a 350m² stand at the show, with Colombini, Febal and Rossana branded kitchens. “The first figures are very encouraging, and we made many new contacts” explains CEO Emanuel Colombini. “Taking part in the show was our first approach to the US market. Although it has been hard hit by the recession, it is a strategic market for the expansion of our group. Our Italian design was very popular, although we had to work hard over the past few months to adapt our products to their standard measurements — kitchens there are much bigger”.
The first sales outlet opens in New York
Colombini’s American adventure goes further than Las Vegas, and the group is already developing a network of agents and dealers throughout the continent. The first sales outlet is already due to open at the end of May in Englewood, near New York, bringing the kitchens from San Marino within reach of a vast clientèle. The group is also searching for the ideal location for a flagship store in the Soho area, New York’s famous design district. “Opening a single brand store will accelerate the development of a sales network in the States. The store will make expose Colombini directly to the end consumer and the network of architects and designers” says Emanuel Colombini.
Model tested successfully in China
The group is not new to internationalisation and had already turned its attentions to the Chinese market in 2004. Colombini now has a plant in Beijing, which primarily produces children’s rooms, sold to the local market through a network of over 70 Colombini single brand retail outlets.
Since 2005, the group has been developing a retail network through the creation of Colombini Casa branded retail outlets to establish a recognisable corporate image in the main European markets such as France, Spain, Sweden and Russia.