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Febal at Milan Design Week End 2011

During the second edition of the event dedicated to design, the brand presents its new Primavera, designed by Matteo Thun & Antonio Rodriguez, and the restyling of Kelly by Alfredo Zengiaro.

Showroom Febal — via Fatebenefratelli 18 Milan

Pesaro, September 2011. Inside the frame of the Milan Design Week End 2011, Febal launches two important innovations onto the market: the Primavera model, developed in collaboration with Studio Thun, and the restyling of Kelly, by the architect Alfredo Zengiaro.

Primavera is the finalisation of the prototype presented last April during the Fuori Salone del Mobile: a kitchen-system that is characterised by linear forms from which more rounded geometries are developed with a vaguely retro feel, accompanied by new functional elements that express the idea of an avant-garde kitchen. The colour and finishes play an important role and develop a series of combinations that give Primavera an eclectic, versatile model, offered in five conceptually different versions: Elegant, Young, Colors, Gold, Dark. Primavera is presented in the showroom with an installation designed by Matteo Thun & Partners.

Kelly, however, is a traditionally inspired contemporary design that recalls the past, reinterpreting it in a modern and refined way. A touch of style that characterises the kitchen is certainly represented by the recovery of the woven rattan, inserted both in the doors of the wall units and in the containment trays. And Kelly itself was selected by Febal to interpret the theme of the event “Let’s not be so formal. Dialogues between art and design” through a display born out of the Recycled Home concept, a philosophy of life that goes back to the values of simplicity, to the pleasure of unearthing fascinating objects in flea markets or in abandoned farmhouses, in attics and in all those places where traces of the past are to be found.

The protagonists of the display are the objects of common use that lend themselves to reinterpretation, thus being infused with new life and new arrangement in the ambiences recreated in the showroom. The nuances are subtle, natural, with a touch of strong colour only when needed. The materials are as «used» as possible, including wood in all its shades, or «peelings», natural iron, and handmade fabrics. All combine to create a simple, yet refined ambience. An ambience that recalls the emotion of the family home, the precious familiarity, the relationships lived and built with intensity during a lifetime of affection. A place, therefore, where it is natural to «be yourself» and where the tradition of furnishing meets Febal design.

During the four days of the event, the Febal showroom is also enriched by a selection of creations of Vanni Cuoghi displayed in the exhibition Vendetta, a dish best served cold displayed at the Galleria Bianconi of Milan by Igor Zanti. It deals with ironic «counter-vendettas» painted on large dishes, also in the design. The works of this exclusive project for the Galleria Bianconi, created by the famous Ceramica Gatti in Faenza, are, in fact, inspired by the great ceremonial plates of sixteenth century Faenza, updated in the form from the famous «land»,the inclined plane of the soup pot designed by chef Davide Oldani for his way of interpreting etiquette.

Each plate cites, with the roles reversed, various moments of mythology, customs and human history, before and after Christ, from Ariadne and the Minotaur against Theseus, up to the Pope against Cattelan.
The selection of works, chosen by Igor Zanti, exceptionally displayFEBAL partecipa a MDWE 2011_ENGed at the Febal showroom courtesy of the Galleria Bianconi of Renata Bianconi, is composed of the vendettas entitled: Ulysses and Polyphemus, Ariadne and the Minotaur, Medusa and Perseus, St. George and the dragon, Marie Antoinette and Robespierre, Cattelan and the Pope and St. Sebastian.

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